Riverside’s private equity portfolio

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WhatCounts, Inc.

WhatCounts's principal service is web-based e-mail marketing through a software-as-a-service platform. The company also does SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, and online lead generation services.

Acquired:
May 2010
Industry:
Software and Technology , , ,
Region:
North America
Location:
Atlanta, Georgia
Fund:
Riverside Micro-Cap Fund ( II )
Add-on Acquisitions:

WhatCounts, Inc. of Seattle, Washington (December 2010)

Blue Sky Factory, Inc. of Baltimore, Maryland (July 2011)

Website:
http://corp.whatcounts.com
News Releases:
Riverside’s E-mail Marketing Platform Receives Welcome Message
Riverside Delivers Message With Latest Acquisition
Riverside Delivers Add-On To E-mail Marketing Company