Riverside Answers Call To Grow Spectrio
Firm Completes Add-on for Marketing Platform
The Riverside Company has completed an add-on to Spectrio LLC with the acquisition of Sound Marketing Concepts (SMC). SMC provides on-hold marketing messaging and related services with a focus on the healthcare market. Spectrio is a provider of on-hold messaging and digital signage managed services.
“SMC has a solid footprint in New England. This acquisition makes Spectrio a bigger and better company,” said Riverside Principal Peter Tsang. “Existing SMC customers will also benefit from Spectrio’s deeper capabilities and its additional service offerings.”
Riverside invested in Oldsmar, Florida-based Spectrio in October 2014 and plans to continue working with its strong management team to further expand the company through organic growth and more add-ons.
“Spectrio had a proven strategy for successfully integrating add-ons prior to Riverside’s investment, and we are excited about working with Riverside to continue building the company organically and through valuable add-ons,” said Spectrio CEO Aaron Kleinhandler.
Working with Tsang on the transactions for Riverside were Partner Chris Jones, Senior Associate Max Moehlmann, Associate Linda Xu and Operating Partner George Benson.