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Simcro makes an array of delivery devices used by pharmaceutical companies to deliver animal health products quickly and safely to farm animals.
During a five-year hold, Riverside helped Simcro develop within its niche. Key accomplishments during the hold included the sourcing and integration of two add-on acquisitions that added customers and capabilities, improvements to the management team, and significantly globalizing the salesforce.
Simcro makes applicators and drenches that allow for fast, easy and accurate delivery of veterinary medications. Based in Hamilton, New Zealand, the company benefited from Riverside’s international scope and experience growing both pharmaceutical and specialty manufacturing companies.
After a global search, Riverside tapped a native Kiwi for a planned CEO succession, relocating him from the US.
Several experts from around the world bolstered the management team. An Uruguay-based global leader joined the board, and a Hong Kong-based operating partner established a facility for product sourcing and quality assurance in Shanghai.
Riverside helped Simcro establish offices for business development and fulfillment in the U.S., Latin America, Asia and Europe.
Riverside led the acquisition of two highly strategic add-ons that didn’t just change Simcro – they changed the nature of the industry. The combination of Simcro with Instrument Supplies Ltd Animal Health (ISL) and NJ Phillips Pty Ltd (NJP) created an end-to-end designer, manufacturer and distributor of animal health-delivery systems. The new company had:
The Riverside Operating Team and Riverside Toolkit advisors led initiatives that added significant value at Simcro.
Integration activities, product rationalization and new product strategies helped Simcro thrive.
